‘Bye Bridget’: Somerville bakery claps back at internet ‘troll’ with a line of merch Post author By Molly Farrar Post date February 20, 2026 “We don't need that here. That's not the attitude we want here. That's not the space we want to create, so goodbye," recalled Natalie Hug, the owner of Hearth & Hug Bakery.