Author: MarTech

Internet advertising up 7.3%, reaching record high in U.S.

U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report.

How data clean rooms might help keep the internet open

The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.