To meet the growing demand of the $380 billion film, gaming, and immersive technology industry, Kennesaw State has launched the Center for Interactive Media, designed to accelerate innovation in storytelling, virtual reality, and user-interface technology. Led by Assistant Professor of English Victoria Lagrange, the center will emphasize user-experience research that helps designers and product teams understand user needs, engage in immersive storytelling, and uncover real-world applications of interactive tools.