Why AR and VR are not going away, as AI advances personalization, measurement

While it may seem like augmented and virtual reality interest has faded into the background as artificial intelligence takes over, experts say AI can actually enhance those efforts in terms of personalization and measurement.

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences.