
McDonald's recently introduced McDonaldland VR, an interactive digital universe accessible via Meta Horizon Worlds and Web VR, allowing fans to engage with iconic characters, themed mini-games, and exclusive in-game items alongside the launch of the new McDonaldland Meal.
This move highlights McDonald's growing investment in digital innovation and immersive experiences as a way to strengthen brand engagement and reach new audiences.
We'll explore how this expansion into virtual reality could...