Apple has unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the company's ability to popularize new-fangled devices.
Month: June 2023
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Apple CEO Tim Cook introduced Apple Vision Pro, the long-awaited virtual reality headset from the company. This VR headset marks Apple's most significant release since the successful launch of AirPods in 2016. Notably, it is Apple's first venture into the realm of augmented reality headsets. When users put on the device, they are presented with a selection of apps that interact with the real world. Among the customizable apps are video players, photo viewers, and FaceTime. By wearing the Vision Pro, users can experience virtual elements seamlessly integrated into their reality. They have the ability to control the visibility of the 3D interface using their eyes, hands, and voice. Apple envisions a future where apps and digital experiences seamlessly merge with the physical world, which Tim Cook refers to as spatial computing. The Vision Pro operates on the world's inaugural spatial operating system and runs on a platform known as visionOS. By twisting the Digital Crown on the top of the device, users can control their level of immersion within the environment. Furthermore, users can enhance their physical surroundings by adding dynamic and aesthetically pleasing landscapes. The device is priced at $3,499 and primarily targets a specific audience.
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The Apple Vision Pro has both augmented reality and virtual reality capabilities, and will launch in the U.S. in early 2024.